The National Association of Broadcasters (www.nab.org) knows that their members are actors and speakers, so they tapped into that skill base to get attendee feedback at this week’s NAB show in Las Vegas. NAB hired Gabzebo (www.gabzebo.com), an interactive video recording company, to host a recording ‘cube’ to gather comments about the show.
Here’s how it works: You enter a booth that looks like an upscale mall-photography booth. The Gabzebo has French doors and is hard-sided all the way around. You sit down, sign in with your name, company and email address, read a permission statement, then digitally sign your agreement and on to the survey you go.
The survey consists of three questions. You select one or all to answer. You are given a 5-second countdown, and then you have 60 seconds to answer the question. If you had fun with that question, you could answer two other questions about the show…again in 60 seconds’ time and then leave the booth, knowing the NAB had your feedback.
I wished I had had the time to go through the booth a couple of times. As you’ll see from my video, even PR people – who love to gab – need to practice before getting in front of a camera… kkalkis@compuserve.com~Q2~14~04~2010~19~33~17.3gp
Think of the advantages of this technology: It’s easier to talk than to write or tap out a message. In three minutes, you can get feedback on three questions, or six questions, or nine – all by limiting the answer time. You can post the answers you want, and you have real commentary from real people.
Gabzebo says their clients include every sector, from multinationals to trade shows like NAB to private events. Like much of the really, really neat stuff at NAB, the gems weren’t in the gigantic exhibits that looked like small planets. The diamonds were “packaged” into small spaces, like the Gabzebo. -Barbara Kalkis, Maestro Marketing & PR (sm)
Post new comment