NAB wrapped up this week in Las Vegas. As the National Association of Broadcasters’ (www.nab.org) premier show, it is a smorgasbord of audio and video technologies and equipment – everything from connectors and cables to technologies that will deliver 360-degree viewing angles, 3D, and realistic images that seem to pop off the screen. In short, everything that happens behind the screen and microphones is collected into one space. As one happy traveler on my flight said, “NAB is the best vacation I have all year.” No offense to the wife and twins, of course.
NAB’s serious side is to safeguard mass media as a free-speech platform and to act as our watchdog in Washington. They keep the government in tune with your rights to information access – a lofty goal.
Geeks, gurus, stars, wannabes, marketers wearing everything from Dockers to designer suits, and the occasional retirees in electric carts built for two roamed the floor. Every hemisphere on the globe was represented, making this an interenational one-stop shop for the broadcasting industry.
Brazil was well represented. As hosts of the World Cup and the Olympic Games, they were on the prowl for new technologies to wow the global audience that will participate in the games from their livingroom sofas. That same reason brought in groups from Colombia, Argentina, Venezuela – because all of Latin America wants a stake in the attention of these two sports showcases.
If you want to know what the Consumer Electronics Show will feature on the floor next year or the year after and, in some cases, the year after that… NAB is the place to be.
-Barbara Kalkis, Maestro Marketing & PR
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