Maestro PR Blog: Conferences Count. Editorial = Opportunity - A Calendar Date.

Submitted by Barbara Kalkis on Fri, 02/05/2010 - 1:39pm.

Conferences still count as one of the most efficient ways to sharpen skills, network, evaluate products, meet and learn about new companies, technologies, products that would otherwise be missed or simply not visible to you on the web. If you missed SEMI ISS, SPIE Photonics West, RTECC (Real-Time Embedded Computing Conference), or DesignCon, not to worry. The next few months are loaded with conferences and trade shows where you can catch up with colleagues and get a fresh view of your profession, the industry and your company’s place in it.

UPCOMING CONFERENCES.

Here are just a few conferences that you may want to think about attending:

ISSCC – February 8 - 11. San Francisco. www.isscc.org. ISSCC has a history making news with its ‘you-saw-it-here-first’ focus on introducing new semiconductor technology.

Pacific Design & Manufacturing West. February 9 – 11. Anaheim, CA. www.electronicswestshow.com. This event combines several shows in one venue. Very broad audience, but it offers a big picture of the industry from chip to packaging to applications.

Strategies in Light. www.strategiesinlight.com. Feb 10 – 12. LEDs and lighting. Don’t know anything more about this show, but included it because this is a technology to watch and adapt.

Mobile World Congress. February 15 – 19. Barcelona. www.mobileworldcongress.com. Okay, who really needs a reason to visit Barcelona??? Bigger may not be better, but that’s beside the point. This is the show to meet anyone and everyone.

Darnell CTO Power Summit. Feb 15 – 17. www.darnell.com. Small and you must qualify to attend.

SPIE Litho – February 22 – 25. San Jose. www.spie.org. Everything you’ve ever wanted to know about semiconductor manufacturing, lithography, processes, and pushing physics to make chips even more microscopic than they are now. Presented by the people creating the technology.

APEC (Applied Power Electronics Conference), Palm Springs, CA. www.apec-conf.org/. Everything you’ve wanted to know about power and incorporating it into designs.

Semico Outlook. www.semico.com. The Summit moves from Scottsdale, AZ, to San Jose, CA, this year, but the focus remains on evaluating today’s technologies, examining what customers want, and predicting the next new thing. Networking, connecting with potential partners, and confirming your own ideas about what’s hot and what’s not are the purpose for attending. There are many more events than these listed – just about anything to suit your interests.

In an earlier blog, I wrote about staying relevant in your profession. That’s just want these events offer.

Note: If you want data on the importance of events in a marketing budget, got to btobonline.com. They’ve got some of the best readily available data from their own research and others.

INTERNATIONAL EDITORIAL OPPORTUNITY.

I plan to run these intermittently if they’re relevant to the Fab Owners Association and Maestro Marketing & PR clients, if I have the time, and if I get the notices in time to run them. Regardless of how you view print versus web publications, sending news announcements is the lynchpin of a marketing program. Remember editorial deliverables a news release, key product features and specifications, price, availability, the url where the news release can be found on your company’s site, and a high-res photo or digital image to accompany the text.

Electronic Product News (EPN) is featuring products in conjunction with Embedded World. This conference is not listed above. It will be held in Nurnberg, Germany, this year. Products to be featured should be in the areas of smart systems, remote networking, programmable logic, and the ever popular ‘power’. Send your product information to Mick Elliott at melliott@reedbusiness.fr / The deadline is February 25^th.