One of the most innovative green companies I’ve seen is Recycline, Inc., of Waltham, MA (www.preserveproducts.com/recycling). They've managed to make recycling waste into stylish, functional, quality products look easy. They offer a great lesson in green product design, manufacturing, and packaging.
I happened to find their toothbrushes at Target because I wanted a brush with ultra-soft bristles. The Recycline one caught my eye because it’s made of recycled yogurt cups. But I was also struck by their packaging. The toothbrush comes in a clear plastic container that doubles as a travel case. The labeling is minimal but effective, giving the package a clean design with lots of white space. This alone is refreshing, but also focuses the eye on what information is on the label. Speaking of labeling, it's some of the most succinct but thorough information you'll find. On a paper insert sized only at about 1.75”x7.5” they’ve crammed information about the company mission, their recycling program, their product design (by dentists), their product quality (BPA free), and how to follow-up with them and recycle other waste. It's one of the most effective pieces of packaging of seen.Most important, the toothbrush is just what I wanted! The toothbrushes come in festive colors and have a unique curved handle. The brush is not as harsh on the gums as other brands. It’s great to see a company that is smart in terms of making green manufacturing a part of their existence and culture. Their packaging is innovative, sleek and stylish, while being green in its simplicity. And of course, what could be better than seeing they have their roots right here in the USA. Looks like Massachusetts sets the record for yet another revolution.
-Barbara Kalkis, Maestro Marketing & PR
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